Research Paper A Study of Cause- Related Marketing with Special Reference to Patanjali Ayurved Ltd. Ms Khushleen Kaur1, Dr. Amar Inder Singh2 1Research Scholar, 2Professor, Punjabi University, Patiala Corresponding Author: Ms Khushleen Kaur ABSTRACT The commonly accepted Cause-Related Marketing is a communication tool for increasing consumer loyalty and building goodwill. The expected change.
Patanjali Ayurveda Kendra Pvt. Ltd was established on 27 September 2007 in Swoyambhu, Katmandu, Nepal by Mr. Babukaji Shrestha, the President. It operates sales of Ayurvedic medicines and publication. It was established with the main purpose of curing and preventing common ailments by Ayurveda and importing all kind of Ayurvedic medicines, audio-visual materials and literatures of Divya.
We have set up Patanjali Research Institute where we have initially spent Rs 100 crore rupees and a big chunk of it is being spent on research works. From animal trail to human trail, there will be an intense process of research. Any medicine will be first tested in the laboratory, then it will be used on rats and rabbits and after their successful use of animals it will be used on humans.
On Your Own: An Oyo Story A Case Study. Dr. Subodh Kesharwani. 1, Vivek Kumar. 2 1. Reader, School of Management, Indira Gandhi National Open University, New Delhi, INDIA. 2. Research Scholar, AIMA, New Delhi, INDIA Statement of Originality The case study is the author’s own work and has not already been presented, published or submitted for presentation or publication. ABSTRACT The.
Under the Chairmanship of Acharya Balkrishanji, a team of reputed Yoga Scientists has been formed to carry forward the work of Yoga research in Patanjali Yogpeeth. Dr. Shirley Telles, M.B.B.S., M.Phil., Ph.D.(Neurophysiology), D.Sc. (Yoga), a world renowed name in the field of Yoga research has been working as Chief Research Consultant for Patanjali Yogpeeth.
LITERATURE REVIEW The study of literature and its review is an important background material for research analysis. Very less attempt has been made on cosmetics and Ayurvedic cosmetics till now. Their relevance in respect of Ayurveda, Cosmetics and Ayurvedic cosmetics is further enhanced due to the non-availability of adequate literature. Many of these extinct treatises are available in the.
Hence, this paper talks about marketing through spirituality through the case study and success story of Patanjali Yogpeeth. The research uses a qualitative approach to collect data from various officials of Patanjali Yogpeeth through unstructured face-to-face interviews. The study revealed that yoga and pranayam are very effective tools in marketing through spirituality and influence the.
In this paper attempt has been made to review the literature on Supply Chain Management. A literature review reveals a considerable spurt in research in theory and practice of SCM. We have presented a literature review for 29 research papers for the period between 2005 and 2011. The aim of this study was to provide an up-to-date and brief review of the SCM literature that was focused on broad.